Upon first listen the latest offering from our favourite electro-pop stars Devils Drop; seems a bit ‘plinky’ and all over the place but the melody gets seriously catchy towards the end. The video is perhaps a subconscious testament to the classic 80s pop video complete with clips of TOTP style dancing and sunny frolicking on the beach with bright luminous colouring that conjure up memories of ‘Rio’ by Duran Duran but the music quite a different matter.

Devil's Drop - Arp Attack

Once the chorus melody kicks in its gets a little bit more funky with Frankie’s voice full on falsetto and there is more synth bouncing around in the background but in an orderly groove. It’s important not to underestimate the catchiness of the tune which becomes stronger with each listen. It’s a brave choice to stray from the favouritism of their back catalogue of strong, pop melodic hits with a new breed of Arp Attack song but when have they ever looked scared of doing anything live onstage.

Everybody wants to be a drummer in this band and at one point you see footage of all three AAs giving it some welly on percussion in a sort of drumming trio. Frankie & Chris soon return to their respective instruments though, probably cos Kev is the only one who can do the Drummer faces.

For me, it’s difficult for Arp Attack to do anything wrong in my eyes & ears, they have a good collection of self penned pop songs and a consistently enjoyable and flamboyant live act. They can afford to go a bit off-road with the more obscure and diverse musical arrangements and still be an interesting foray with great music, somebody who works in an industry that claims to find new upcoming music should seek them out.

Devils Drop will be released digitally later this year via Hype Music/MTV Networks.  Pre-order here:  http://arpattack.bandcamp.com/

Arp Attack will be at Frolic Festival on the 4th August and Pulse Festival on the 1st September, 2012.